We make toys that
don't end up in landfills.
Awoo's story began in 2018 in lower Manhattan. We met at work and soon bonded over our almost identical black rescue pups, as well as our shared frustration with the lack of stylish and eco-friendly pet products available in the market.
From the founders
Mallory MacDonald
Joint CEO & Brand Director
Jersey City-based designer and proud dog mom to Beatrix, a rescue pup with an insatiable appetite for all things edible (and sometimes, inedible). After years in the fashion industry, Mallory's journey in design evolved into a passion for sustainable manufacturing and sourcing, igniting a desire to make a positive impact on the planet and the pet industry.
Francine Evans
Joint CEO & Design Director
London-based designer and devoted dog mom to Bagheera, a Romanian rescue with a unique talent for withholding affection. With a background as a CAD artist in the fashion industry, Francine brings technical design expertise, a keen eye for emerging materials, and a passion for UX/UI design, infusing the Awoo team with a blend of artistry and tech-savviness.
Recycled first
We use reclaimed ocean plastic, upcycled denim, and recycled cotton in everything we make.
Plastic-free
From the tape on the box to the ink on the label — no single-use plastic, ever.
Dog-tested
Every product is chewed, tugged, and slobbered on by our pack before it ships.
How we got here
Awoo is born
Two designers meet in lower Manhattan and bond over rescue pups and a shared frustration with the pet product market.
rePAWpose program
We launch our takeback program, giving old Awoo products a second life and keeping them out of landfills.
100% plastic-free
We removed every bit of single-use plastic from our packaging and supply chain.
12,000 dogs strong
Awoo now ships worldwide, still small-batch, still dog-tested, still obsessed with doing better.